RURAL TOURISM

                               RURAL TOURISM

           The term “rural tourism” was adopted by the European Community to refer to all tourism activities in rural areas. Rural tourism is essentially an activity which takes place in the rural areas. Rural areas are perceived as healthier, offering fresher air, cleaner water and the opportunity for outdoor recreation. they also offer fresh and speciality food for the tourists.The pious environment of the rural India attracts lot of interest among the tourists in India and thus rural tourism is a fast emerging category. Tourist generating regions for rural tourism are highly developed and urbanised. The stresses of urban living and the remoteness from the natural environment has created a desire for escape from the monoculture of city living. Marketing of rural is a specialist job. For rural tourism, rural people have to surrender themselves to professional marketers who understand the complexity of their task. The aim of tourism development in rural areas is, in general terms, to provide opportunities for economic and social development.Rural tourism is particularly relevant in developing nations where farmland has become fragmented due to population growth. The wealth that rural tourism can provide to poor households creates great prospects for development.There are many studied about the rural tourism but most of these studied is about the development and how could the rural tourism asses to the rural economic growth, but they have never mentioned about the customer satisfaction which is the key fact that will help our business success.Rural tourism has growth a lot in the past twenty years, nowadays more and more people is going to rural tourism.The growth of the rural tourism is really important, due to that it can assess the rural economic growth and create job in rural area, encourage the agricultural growth.Rural tourism is a challenging service among the landscapes and cultural heritage of rural communities. Tourism has many potential benefits for rural areas. Rural tourism can serve as an important source of tax revenues for local jurisdictions and promotes the usage and sale of local food products. Rural tourism prevents viable traditional occupations from being displaced and offers rural residents the business opportunities and creates new employment opportunities. Rural tourism preserves tradition and heritage of rural areas. It promotes the environment improvements within the settlements and respects the natural diversity.